loop: H2H

Building strategic brand systems that model on H2H type of business

Overview:
As Head of Marketing, led the repositioning of loop a conventional B2B recruitment agency into a H2H (human-to-human) brand, merging employer branding, talent strategy, and digital experience into a unified system. Balanced both B2B and B2C narratives, attracting top talent while supporting companies in future-proofing their hiring and culture communication. Oversaw brand architecture, storytelling, digital campaigns, and growth frameworks. Operated as lead brand strategist and creative director across multiple launches and platform upgrades designed to outlast the campaign cycle.